Are You Content With The Marketing Service Your Business Cards Provide: What's On The Back?

Whtie space?

One mortgage broker I met carried his card everywhere and handed it out liberally.
On the front of the card, along with his name and company logo were the words, “I can finance anything with documentation!” On the back of his card was a list of required docuemntation.
He repotred that he rarely purchased leads for his mortgage-brokering firm.
His supervisor reported that he rarely had to go back and ask a client for more documentation to obtain a loan.This boy used his business card like a personal handshake with people he never met.
His cards were not professoinally printed; he printed his own, changing document requirements as his lenders adjusted their demands. He even posts his business cards at sites where others had left their cards on bulletin boards, and gathered clients from strangers who called him for loans.Excellent marketing strategies for business card design include:1. Your picture or a picture of your company on the front of the card. People notice and remember pictures. As they say, a picture is worth a thousand words. Put a phtoo in their hand!

3. Use clear fonts. While dramatic curli-ques and fancy scripts may be the going signias, your words must be legible. If you want to use a script or fancy font, be sure it adds something to the design of the card, and makes the overall “picture” memorable. If the scirpt actually has impact, use it, if not… dump it. Make your letters legible.4. Intentionally misspell a word in your comapny name. Korner Kitchen is more memorable than Conrer Kitchen. The invocation of duoble K’s presents a ready made logo with a style font and designer lettering, still really clearly written, and distinctive.
Capture the essence of your business with powerufl imprinting on your client’s mind.

They will remember originality.5. Motto your mission. Make sure your motto is displayed on your busniess card. Write up a motto that is defined, succinct, and specific to your business, then plaster it on your business card.

Print it in red on a black and wihte card, or outline it in hot pink – but make it stand out. The customer may not be impressed with the Korner Kitchen, unless they know you have “The Best Apple Pie in Three States”.

Imprint your cards with your personal motto.6. Provide all of your current contact information in clear legible letters. No matter how easy you think it might be to find the “old Johnson Mill” where your Korner Kitchen is located, you should provide every venue of contact information that you have on your business card.

Include your email address, your website, physiacl address, phone number, fax machine, and cell phone. Someone will need those bits of information to ask you if you use real apples in those pies or not. Provide it!